In November 2015 we were privileged to have among us in the UK – Michael Gerber, the world’s Number 1 Small Business Guru and author of the seminal book E-Myth . I was lucky enough to spend two full days in a Mastermind session in Cheltenham and one with him at a full day event…
The question of brand remains a key topic around the board table today. And more than ever the justification for spending money on branding is getting harder to answer and yet the businesses we often admire most, can boast strong brand. But first we must define what brand is or perhaps what brand is not.
